“We Turn Up” with Anjali World

Anjali World

Anjali World is a singer/song writer and philanthropist from the San Francisco Bay Area. Anjali describes her music as having an international sound with a mix of pop and hip hop. Anjali is signed with Ncredible Entertainment and has recently released her first single We Turn Up. When Anjali is not making a splash in the music world she is working with her non profit organization Jaws and Paws.

Interview by Gloria Star

Welcome to OpenBeast, tell us about yourself.

My name is Anjali World, I am a pop singer and philanthropist from the San Francisco Bay Area.

How did you break into the world of music?

I started doing music through my mother and brother. My mom was always singing as she used to be a performer, and she plays several instruments. My brother was a producer who made beats for local rappers in the Bay Area. Their combined love for music fueled me to start singing. I started making my own writing and music consistently while I was in college at U.C. Berkeley. I would work at local studios and I produced my own mix-tape. After networking a lot throughout the industry I finally met my producer and manager Super Dave who is with the Grammy Chapter. He linked me with Nick Cannon and I’ve been in the industry every since. I am very fortunate to be around a group of such wholesome people, especially in such a brutal industry.

Tell us more about your music style and what inspires you.

My music genre is pop with a twist of hip-hop due to the area I was raised in and an international sound due to my background (half Indian-American). I think my style is unique because its worldly but urban pop at the same time. I grew up listening to a lot of hip-hop and R&B like Lauryn Hill, Tupac, TLC, Usher, etc. However, I also listened to a lot of Disney and Broadway music, so my own sound is really versatile. A lot of things inspire me when it comes to music. Since I write a lot of my own songs, emotions definitely inspire me the most. Putting your feelings into a song is so important because it makes you more relatable to your audience. Other music and poetry inspires me as well. I used to study Shakespeare, William Blake, and Edgar Allan Poe a lot. The thing that inspires me the most though is my cause, which is saving animals and using music as a platform to make a difference. There is no greater thing in the world than to have a purpose. I believe that music is the greatest platform and the best way to unite people. It crosses barriers and touches lives. I want to use music to make people aware about the environment, the lack of education for children, and just overall the lack of love in our lives today.

Tell us about your experience shooting the video for your single We Turn Up.

It was a lot of fun. We shot in the desert for 16 hours. The most incredible part for me was interacting with the elephant in the video. She was a rescue and the proceeds for my single went to elephant conservation, so I wanted to make a point to have her in there.

Tell us about Jaws & Paws.

AnjaliMy non-profit is an organization that aims to protect endangered species throughout the world. We use awareness, research, and education to make a difference. I started Jaws & Paws because I have always had an extreme passion for animals. My first campaign is for shark conservation. Sharks are being slaughtered daily by the thousands for something called “Shark Fin Soup”. This soup is extremely toxic because it has dangerously high levels of mercury in it. Also, people aren’t aware that sharks are the white blood cells of the ocean and they maintain a healthy balance in the world’s most important biome. Seventy percent of our oxygen comes from the ocean, and only 30 percent from trees. Sharks regulate the animals that destroy oxygen producing organisms in the ocean, so its very important to protect sharks. My organization works to raise awareness for sharks, conduct research on their populations and how shark finning is affecting them and their surrounding ecosystems, and promote education for children in shark finning plagued areas.

What is your favorite project you’ve worked on so far?

My favorite project for my non-profit has been shark research in the Bahamas. I got to swim with a sixteen foot tiger shark, which was amazing. My favorite music project was definitely writing this one song that’s going to be on my EP called “Watch Me Bleed”. I really poured my heart into that song, so it means a lot to me. I love being able to share my emotions and art with fans so I’m so excited to release Watch Me Bleed. I think its so important to have a connection with fans and your audience because if you can make them feel just one emotion, you’ve come closer to making a difference. Like Tupac said; “I’m not saying I’m gonna change the world, but I guarantee I will spark the brain that will change the world” (smiles).

Are there any upcoming projects you would like to talk about?

Yes I’m working on my album right now. I’m really excited about that because all the proceeds for my album will go to endangered species conservation. I’m also about to shoot the video for my next single, which will be the main one off my EP called “Nobody” featuring Tyga.

Thank you for a great interview

Thank you so much for having me today!